"Content Personalization at Scale: 3 Ways a Building Block Approach Helps Drive Success" with Leslie Farinella

  • 11 Nov 2020
  • 11:00 AM - 12:00 PM
  • Online

Wednesday | November 11, 2020 (11:00 am - 12:00 pm PST)

"Content Personalization at Scale: 3 Ways a Building Block Approach Helps Drive Success"

with Leslie Farinella

Content personalization is no longer an option—it’s an expectation. But when serving large volumes of content to diverse audiences, effective personalization is almost impossible (let alone sustainable) without the right strategy and tools in place. What if it was streamlined and simplified? In this webcast, we’ll explore why content is the key to any personalization strategy and how taking a component-centric building block approach and implementing the right technology tools allow organizations to effectively personalize content, even on a global scale.


During this webcast, you will learn: 

  • Three reasons taking a building block approach will help personalization efforts succeed
  • Tips for leveraging strategy and technology to address and overcome common personalization challenges
  • How reuse and personalization go hand in hand  


This webinar is being produced by ATD and sponsored by Xyleme.

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Webinar Registration Link

Leslie Farinella
Leslie Farinella

Chief Operations Officer, Xyleme

Leslie Farinella is passionate about bringing together technology, business strategy, process improvement, and change management to address big, messy business problems—the ones that require creativity and perseverance to resolve. As chief operating officer at Xyleme, Leslie and her team are using technology (Xyleme’s industry-leading learning content management system) to reimagine how organizations design and develop learning content at scale. 

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