"Sales Enablement Evolved: Why the Next Era of Sales Learning and Development Depends on a Rep-Centric Strategy" with Wayne S. Amand & Jonathan Carlson

  • 19 May 2021
  • 11:00 AM - 12:00 PM
  • Online

Wednesday | May 19, 2021 (11:00 am - 12:00 pm PST)

"Sales Enablement Evolved: Why the Next Era of Sales Learning and Development Depends on a Rep-Centric Strategy"

with Wayne S. Amand & Jonathan Carlson

The era of rep-centric sales learning and enablement has arrived. Are you prepared?

Learning and content capabilities are merging. Technologies like conversation intelligence and AI-powered coaching can provide deeper insights and better, more scalable sales support than ever before. But to be truly effective, today’s tools and strategies must be focused on answering a single question: How can reps be more effective at selling in a virtual world?

This requires a mindset shift that aligns everyone on the team—from marketing to sales to L&D to customer success—around seller needs. Sales content can no longer be distributed and abandoned. It needs to be activated to ensure reps know how to use it. And learning can’t just be forced onto teams from the top down. It must be shared and consumed by sellers.

Join our live webinar on May 19 to hear from Allego’s marketing leaders, Wayne St. Amand, chief marketing officer, and Jonathan Carlson, senior marketing director, as they guide you through the new sales enablement landscape and where L&D fits into the equation.

During this webinar, you will learn about:

  • What an evolved sales enablement approach looks like, and how to implement it on your team
  • Why sales and marketing and learning alignment is critical for virtual selling success
  • How artificial intelligence optimizes curation, virtual coaching, and skill development
  • How to mature from content management to content activation with learning tools
  • Why enabling a culture of rep-to-rep knowledge sharing is one of the best ways to drive business outcomes

This webinar is being produced by ATD and sponsored by allege.

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Webinar Registration Link


Wayne St. Amand

Wayne St. Amand

Chief Marketing Officer, Allego

Wayne St. Amand is responsible for driving business expansion through Allego’s global corporate and product marketing initiatives. A seasoned marketing leader, Wayne most recently served as global CMO and SVP of Nielsen’s marketing effectiveness business unit. Wayne has a long track record of accelerating the growth of technology businesses, playing a key role in one IPO and three $100+ million exits.

Jonathan Carlson

Jonathan Carlson

Senior Director of Marketing, Allego

Jonathan “Jon” Carlson is senior marketing director at Allego. He’s a marketing leader with a proven track record of generating demand in industries ranging from sales training to OTT TV streaming to marketing and advertising technology. At Allego, Jon oversees demand, operations, and content marketing efforts to ensure the company continually hits its targets and shares its story of modern workforce learning and readiness with the world.

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