Scriptwriting for Instructional Designers: Process, Techniques, Options

  • 17 Jul 2012
  • 5:30 PM - 7:30 PM
  • Crow Canyon Country Club


Registration is closed

Scriptwriting for Instructional Designers

...Process, Techniques, Options

Myron PictureAnyone who’s asked to develop an instructional multimedia piece faces the same questions. What's the best way to present the material?  What will my audience expect to see and hear? How can I use this as an opportunity to stretch my design skills, exercise my creativity?  Rather than addressing the applications or technologies we use to create our learning products, this brief talk will focus instead on your most valuable tool – your imagination.


If you’re directly involved in creating instructional multimedia, you’ll get some tips on a universal approach to developing scripts for multimedia pieces of all kinds – from simple slide shows to full-motion videos. If your role has more to do with recommending or hiring instructional scriptwriters, you’ll find the evening gives you an overview of what professional scriptwriting practice involves, and a basis for evaluating the skills of instructional scriptwriters. Along the way, we’ll view examples and explore principles and creative options to apply in most multimedia scriptwriting situations, regardless of educational or training development context.


When we’re done, you’ll be able to:

  1. State the four main steps of the scriptwriting process, and the defining activities of each step.
  2. Describe some of the defining features of three major presentational forms – demonstrations, documentaries, and dramatizations – and their production possibilities.
  3. Explain how to develop a narrative outline, and address production details central to writing an effective script treatment.
  4. Express the Three Principles of Effective (Script) Writing, and how applying them will make your scripts compelling, instructionally sound, and cost-effective.

Presenter: Myron Maciejewski, M.A. Ed., San Francisco State University, has written and, in many cases, produced and directed instructional video and multimedia programs since the mid-1980s. His audiences have ranged from kindergarteners to seasoned computer industry professionals, with content areas spanning networking hardware and software, reading and language arts, natural sciences, industrial safety, and communication skills. He has passed through the gamut of delivery formats, and rounds out his scriptwriting claims with enough voice-over and on-camera experience to make him somewhat entertaining. His presentation “Scriptwriting for Instructional Designers” is based on a course of the same name that he created and teaches in the E-Learning Development Certificate program offered through SF State’s College of Extended Learning. His interest is in helping IDs improve their ability to conceptualize and develop compelling scripts for instructional multimedia.

The New Registration Process

Use the "REGISTER' tool to the left as follows:

  • TO PAY BY CREDIT CARD: Using the registration tool, on the third screen select the "credit card" button and continue. ALSO, select "show name on list of attendees" at the bottom of the next page to indicate you'll be there. 
  • TO RSVP & PAY BY CASH OR CHECK AT THE DOOR: Using the registration tool, on the third screen select the "MANUAL" button and continue. ALSO, select "show name on list of attendees" at the bottom of the next page to indicate you'll be there. 
  • If you have questions, email or call Angie Kutlik at 925-484-4087.

Walk-ins are welcome, but pre-registration helps us order the right number of dinners. Sorry, we cannot offer refunds or credits.

The Price Includes Your Meal

  • Discounted Rate for Mt. Diablo Members: $35
    (also for Sacramento, Las Vegas & Golden Gate chapter members)
  • Guest / Non Member Rate: $40
  • Student Rate: $30
    (please show student ID at registration upon arrival)

Regular Time, Date and Agenda

We meet every 3rd Tuesday of each month.

  • 5:30 pm Networking
  • 6:00 pm Dinner begins
  • 6:30 pm Keynote presentation
  • 8:00 pm Meeting Adjourns /
    Optional "After the Show" Networking Begins

Professional opportunities are usually mentioned during the meeting.


Crow Canyon Country Club
711 Silver Lake Drive
Danville, CA 94526

Directions from 680

  • Take Crow Canyon Blvd East
  • Go Left on El Capitan (Tahiti will be on your right)
  • Take the 1st right to enter the Crow Canyon Country Club
  • Tell the Guard you are attending the ASTD Event
    Drive straight the parking entrance is about 100 yards
    ahead on your left.

Mapquest Directions

ATD SF East Bay, Inc.
2415 San Ramon Valley Blvd. #4401
San Ramon, California, 94583

ATD SF East Bay is a California Non-profit corporation.

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