Whack on the Side of the Head: Re-thinking Learning Design

  • 19 Mar 2013
  • 5:30 PM - 7:30 PM
  • Crow Canyon Country Club


Registration is closed

Whack on the Head...


Re-Thinking Learning Design

Lance Dublin Picture

Learning designers are trying to use

20th Century learning design methodologies and approaches to solve 21 Century problems. Organizations are dealing with a unique set of challenges in today's 24/7/365, global and mobile world. And yet they also have even greater opportunities for innovation. It's time to re-think the very principles of learning design to solve these problems while also taking advantage of these new opportunities.

Learning designers now have at their disposal an “alphabet soup” of learning and business methodologies – ADDIE, HPT, BP, Six Sigma, LEAN, AGILE - and an expanding toolkit of formal, informal, social, virtual and mobile technologies and approaches. In this session we will develop a deeper understanding of the 21st Century organizational challenges. With that as the context, we will examine these approaches to identify their strengths and weaknesses when applied to learning design. And, then together we will define a new set of principles for learning design in the 21st Century.

    Presenter: Lance Dublin is an independent management consultant, author and speaker based in San Francisco, California and serving clients worldwide.  He applies his expertise in strategy development, program design, change management and organizational development to revitalizing organizational learning, implementing chance and transforming learning organizations.  He brings to his work more than 35 years of experience in adult education and training, communication and change management, organizational design and development, and new technologies and business re-engineering.

    Lance has worked across a wide range of industries including financial services and insurance, technology and information services, pharmaceutical and health care, oil and gas, chemical, communications, hospitality and food services, and both the government and non-governmental agencies. 

    Lance is a regular speaker and keynote presenter at regional, national and international conferences.  In addition, he is the author of numerous published articles, co-author of the capstone book in ASTD’s e-learning series, Implementing e-Learning” and a contributor to ASTD’s Handbook of Training Design and Delivery”, Elliot Masie’s Learning Rants, Raves and Reflections,” and Marc Rosenberg’s Beyond e-Learning.”

    The New Registration Process

    Use the "REGISTER' tool to the left as follows:

    • TO PAY BY CREDIT CARD: Using the registration tool, on the third screen select the "credit card" button and continue. ALSO, select "show name on list of attendees" at the bottom of the next page to indicate you'll be there. 
    • TO RSVP & PAY BY CASH OR CHECK AT THE DOOR: Using the registration tool, on the third screen select the "MANUAL" button and continue. ALSO, select "show name on list of attendees" at the bottom of the next page to indicate you'll be there. 
    • If you have questions, email or call Angie Kutlik at 925-484-4087.

    Walk-ins are welcome, but pre-registration helps us order the right number of dinners. Sorry, we cannot offer refunds or credits.

    The Price Includes Your Meal

    • Discounted Rate for Mt. Diablo Members: $35
      (also for Sacramento, Las Vegas & Golden Gate chapter members)
    • Guest / Non Member Rate: $40
    • Student Rate: $30
      (please show student ID at registration upon arrival)

    Regular Time, Date and Agenda

    We meet every 3rd Tuesday of each month.

    • 5:30 pm Networking
    • 6:00 pm Dinner begins
    • 6:30 pm Keynote presentation
    • 8:00 pm Meeting Adjourns /
      Optional "After the Show" Networking Begins

    Professional opportunities are usually mentioned during the meeting.


    Crow Canyon Country Club
    711 Silver Lake Drive
    Danville, CA 94526

    Directions from 680

    • Take Crow Canyon Blvd East
    • Go Left on El Capitan (Tahiti will be on your right)
    • Take the 1st right to enter the Crow Canyon Country Club
    • Tell the Guard you are attending the ASTD Event
      Drive straight the parking entrance is about 100 yards
      ahead on your left.

    Mapquest Directions

    ATD SF East Bay, Inc.
    2415 San Ramon Valley Blvd. #4401
    San Ramon, California, 94583

    ATD SF East Bay is a California Non-profit corporation.

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