Psychometrics and the Holy Grail of Training | Wendy Lau

  • 16 Apr 2013
  • 5:30 PM - 7:30 PM
  • Crow Canyon Country Club


Registration is closed

Psychometrics & the Holy Grail of Training

Wendy LauIs Yours Defensible, Measurable, and Assessable Training?


Expectations have changed. Business leaders expect their training departments and outside consultants to be able measure and prove results. You lose credibility if you can’t tie results directly to the bottom line or business need. This has huge implications for the Instructional Designers, Instructors, Learning Contractors, and HR and learning department leaders.


In some businesses, training can be a matter of life and death. There are more high-risk industries and jobs than you think. The military, utility workers, firefighters, and medical clinicians are just a few. If you ever want to work with professionals in these industries, you had better learn the science of training measurement. You don’t have to be an expert, but you do need to know the basics and the language, and be able to work with the experts.


“When measurement is an afterthought, it often becomes impossible to meaningfully measure training impact.”


Wendy Lau, expert evaluator, will touch on the Levels of Evaluation as the foundation for presenting a holistic view of what makes a training course/program defensible, and explain the critical steps.


This presentation will:


Make you better able to select the most suitable evaluation strategies for your current project

Present a holistic view of what makes a training course, or a training program defensible, and the critical steps within the curriculum development model you can leverage to ensure defensibility


Okay, so what the heck is a psychometrician? 

Answer: A practitioner of psychometrics.


Psychometrics is the field of study concerned with the theory and technique of psychological measurement, which includes the measurement of knowledge, abilities, attitudes, personality traits, and educational measurement.


About the Presenter:

Wendy Lau has been the Psychometrician of PG&E Academy since 2010. Prior to focusing on industrial/organizational psychology, she proved her talents in recruiting and organizational change. She has facilitated training for managers at the State University level on topics such as data analysis, research methods, and related topics. In her role at PG&E, Wendy is responsible for developing best practices for measuring and assessing employee knowledge and skills. She is passionate about extracting meaning from data.Wendy believes that every set of data tells a compelling story!


Come, listen, and learn how to improve our ability to deliver defensible, measurable, and assessable training!

    The New Registration Process

    Use the "REGISTER' tool to the left as follows:

    • TO PAY BY CREDIT CARD: Using the registration tool, on the third screen select the "credit card" button and continue. ALSO, select "show name on list of attendees" at the bottom of the next page to indicate you'll be there. 
    • TO RSVP & PAY BY CASH OR CHECK AT THE DOOR: Using the registration tool, on the third screen select the "MANUAL" button and continue. ALSO, select "show name on list of attendees" at the bottom of the next page to indicate you'll be there. 
    • If you have questions, email or call Angie Kutlik at 925-484-4087.

    Walk-ins are welcome, but pre-registration helps us order the right number of dinners. Sorry, we cannot offer refunds or credits.

    The Price Includes Your Meal

    • Discounted Rate for Mt. Diablo Members: $35
      (also for Sacramento, Las Vegas & Golden Gate chapter members)
    • Guest / Non Member Rate: $40
    • Student Rate: $30
      (please show student ID at registration upon arrival)

    Regular Time, Date and Agenda

    We meet every 3rd Tuesday of each month.

    • 5:30 pm Networking
    • 6:00 pm Dinner begins
    • 6:30 pm Keynote presentation
    • 8:00 pm Meeting Adjourns /
      Optional "After the Show" Networking Begins

    Professional opportunities are usually mentioned during the meeting.


    Crow Canyon Country Club
    711 Silver Lake Drive
    Danville, CA 94526

    Directions from 680

    • Take Crow Canyon Blvd East
    • Go Left on El Capitan (Tahiti will be on your right)
    • Take the 1st right to enter the Crow Canyon Country Club
    • Tell the Guard you are attending the ASTD Event
      Drive straight the parking entrance is about 100 yards
      ahead on your left.

    Mapquest Directions

    ATD SF East Bay, Inc.
    2415 San Ramon Valley Blvd. #4401
    San Ramon, California, 94583

    ATD SF East Bay is a California Non-profit corporation.

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