"A Conversation on How to Write Training Materials Faster, Stronger & Better" with Lynda McDaniel

  • 18 Jun 2013
  • 5:30 PM - 7:30 PM
  • Crow Canyon Country Club


Registration is closed

"A Conversation on How to Write Training Materials Faster, Stronger & Better"

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Words At Work pic

Many people have a fear of writing, and some who should don't.


To stay competitive, you've got to be constantly polishing your sword. Don't miss this opportunity to gain insights and techniques from Lynda McDaniel that help you do your best work.

Lynda McDaniel has coached me and truly made a difference. Even with a strong writer, Lynda's insights and guidance can truly bring out the best in you. She inspires and empowers you to do your best and most creative work."

Joe Novosel

Whatever you write says a lot about you - to your employer, colleagues, clients, and potential clients and employers. Over time, those skills can decay. This session will be part presentation and part conversation. In it, you will gain new skills and insights, but also have the opportunity to engage in an interactive conversation that will allow Lynda to tailor her talk to what we need most.

Key takeaways:
  • Learn six way to write faster - even one that Hemingway was famous for using
  • Gain two vital techniques for organizing your writing that will give you an "Ah-ha" moment - perhaps even an important breakthrough
  • Discover what most people do that cripples their writing and how to avoid it
  • Why spending too much time trying to write a perfect first draft is self-sabotaging. 
    • Learn the power of a crummy first draft
  • Understand the writing truism "less is more"
  • Apply professional editing skills to your work
  • Learn how to be memorable (in a good way)

If you want to learn how to be more logical, engaging, accurate, organized, relevant, and memorable in your writing, join Lynda and all the friendly people who attend the Mount Diablo ASTD chapter Speaker's Dinner at the Club. You're invited and you'll be glad you came. We look forward to seeing you on the 18th. Register now!


Lynda McDaniel picAbout the Presenter:

Lynda McDaniel founded The Book Catalysts in 2011 with longtime colleague Virginia McCullough. Together they help clients realize their dreams of writing and publishing books to boost their careers and business. In addition, Lynda founded the Association of Creative Business Writing in 2009 to “share the fruits of her life” as a professional writer, journalist, author, and storyteller. She offers business-writing webinars, workshops, and assessments to teach writing and storytelling skills that gain undefined and retain undefined clients.

Clients for her coaching and training include executives and staff from Microsoft, T-Mobile, Boeing, Del Monte, Citibank, Graybar Electric, Wells Fargo Bank, U.S. Small Business Administration, City of Seattle, University of Washington, University of Notre Dame, Stanford University, YMCA, among others.

Lynda has written 1,000 articles for major publications and a dozen books, including her award-winning books, Words at Work and Contemporary Hawaiian Woodworkers. Major publications include Southern Living, Country Living, Yoga Journal, American Style, Law & Politics, Associations Now, Atlanta Journal-Constitution, Seattle Post-Intelligencer, guideposts.com, and washingtonpost.com.

With her longtime colleague Virginia McCullough, Lynda is writing the first draft of The Book Catalysts’ step-by-step book-writing kit undefined due out this fall. To learn more about Lynda's previous release, Words At Work, refer to the chapter's Book Club on this site.

The New Registration Process

Use the "REGISTER' tool to the left as follows:

  • TO PAY BY CREDIT CARD: Using the registration tool, on the third screen select the "credit card" button and continue. ALSO, select "show name on list of attendees" at the bottom of the next page to indicate you'll be there. 
  • TO RSVP & PAY BY CASH OR CHECK AT THE DOOR: Using the registration tool, on the third screen select the "MANUAL" button and continue. ALSO, select "show name on list of attendees" at the bottom of the next page to indicate you'll be there. 
  • If you have questions, email or call Angie Kutlik at 925-484-4087.

Walk-ins are welcome, but pre-registration helps us order the right number of dinners. Sorry, we cannot offer refunds or credits.

The Price Includes Your Meal

  • Discounted Rate for Mt. Diablo Members: $35
    (also for Sacramento, Las Vegas & Golden Gate chapter members)
  • Guest / Non Member Rate: $40
  • Student Rate: $30
    (please show student ID at registration upon arrival)

Regular Time, Date and Agenda

We meet every 3rd Tuesday of each month.

  • 5:30 pm Networking
  • 6:00 pm Dinner begins
  • 6:30 pm Keynote presentation
  • 8:00 pm Meeting Adjourns /
    Optional "After the Show" Networking Begins

Professional opportunities are usually mentioned during the meeting.


Crow Canyon Country Club
711 Silver Lake Drive
Danville, CA 94526

Directions from 680

  • Take Crow Canyon Blvd East
  • Go Left on El Capitan (Tahiti will be on your right)
  • Take the 1st right to enter the Crow Canyon Country Club
  • Tell the Guard you are attending the ASTD Event
    Drive straight the parking entrance is about 100 yards
    ahead on your left.

Mapquest Directions

ATD SF East Bay, Inc.
2415 San Ramon Valley Blvd. #4401
San Ramon, California, 94583

ATD SF East Bay is a California Non-profit corporation.

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