“The Art of Making Decisions”

  • 17 Jun 2014
  • 5:30 PM - 7:45 PM
  • San Ramon Community Center at Central Park


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Directions/Agenda/Registration Below

The Art of Making Decisions

Decisions can have huge consequences. One decision, right or wrong, can change your career - even your whole life. 

Yet, we aren't educated in how to make good decisions.

Our decisions are driven by qualitative interpretations of quantitative data. People interpret the data they receive, based on “feelings”. This is subjectivity.

Most people rely on common-sense, experience, judgment, gut-feel, etc. We firmly support this view. However, the massive information overload, choice overload, and human limitations, has created a problem for decision-makers.

Poorly defined objectives, uncertainty of information and multiple criteria & candidates, further complicate the decision-making process.

The solution is to incorporate analytics, into the decision-making process; we must also validate our decisions, through what-if analyses.

The good news is that this isn't difficult, it's a learnable process.

The speaker will present the common pitfalls we face; discuss the fundamentals that govern decision-making, and offer robust techniques to make better, defensible decisions.


In this interactive session, you will learn:

  • That in today’s world of information overload, common-sense, experience, and intuition is not sufficient.
  • Never to make any decision of consequence, without identifying relevant criteria (criteria segregation), and assigning weights in a defensible manner.
  • That all decisions must be able to withstand a sensitivity analysis (N-1, Analysis)
Take-aways: Learn how to...
  • Frame multi-dimensional real-world problems
  • Recognize the hidden traps that frequently lead us to behave irrationally and why we fail in making optimum decisions.
  • Reduce risk exposure by:
    • Validating decisions
    • Evaluating the decision's sensitivity to human bias or a changing environment
  • Apply a scientific process to decision-making:
    • Identify relevant criteria
    • Segregate the criteria
    • Assign criteria weights using the Analytic Hierarchy Process
  • Make better decisions than 95%+ of your peers.

The cost of not knowing what Errol teaches can be huge!
What makes matters worse is that you often don't know where you went wrong. 

Don't Miss this 90-minute, info-packed meeting. 

Register Now!



Picture of Doctor Errol WirasingeDr. Errol Wirasinghe has an expansive career history and multiple roles, such as Oil & Gas Engineer, Research Scientist, University Professor, Management Consultant, Director of a Public Utility, and Big-Brother. He also owned several retail stores, and founded a leasing company.

He graduated as Valedictorian from Teesside University, U.K. specializing in Mechanical Engineering, and went on to obtain his Ph.D. in Fluid Mechanics, having won a scholarship from the prestigious “Confederation of British Industries”.

Dr. Wirasinghe has carved out a niche as a “decision-maker” and a “creative-thinker”, to shatter the myth and math of decision-making. He is the author of the book “The Art of Making Decisions” and also the developer of the XpertUS Decision Support System. Several Fortune 500 companies have embraced his course – A Holistic Approach to Decision-Making.

He has lived, worked and trained professionals in Asia, Mid-East, Africa, Europe, North America and South America. He spent 11 years in Venezuela, working for Petroleos de Venezuela, and the University of Zulia, where he lectured in Spanish. He has a thorough understanding of diverse cultures and values.

In July 2008, he was honored by the Society of Petroleum Engineers as one of their 2009-10 Distinguish Lectures. As a subject-matter expert [on decision-making] Dr. Wirasinghe will be deliver a series of lectures in several countries, representing the Soc. of Petroleum Engineers. He has published several papers on topics relating to Management, Engineering and Economics.


The Registration Process

Use the "REGISTER' tool to the left as follows:

  • TO PAY BY CREDIT CARD: Using the registration tool. 
    • ALSO, select "show name on list of attendees" at the bottom of the next page to indicate you'll be there. 
  • TO RSVP & PAY BY CASH OR CHECK AT THE DOOR: Using the registration tool, on the third screen select the "MANUAL" button and continue. 
    • ALSO, select "show name on list of attendees" at the bottom of the next page to indicate you'll be there. 
  • If you have questions, email or call Joe Novosel at 707-332-8972.

Walk-ins are welcome, but pre-registration helps us order the right number of dinners. Sorry, we cannot offer refunds or credits.

The Price Includes Your Meal

  • Discounted Rate for Mt. Diablo Members: $28
    Guest / Non Member Rate: $35
  • Student Rate: $25
    (please show student ID at registration upon arrival)

Typical Monthly Meeting Agenda

  • 5:30 pm Networking
  • 6:00 pm Dinner begins
  • 6:30 pm Keynote presentation
  • 7:45 pm Meeting Adjourns /
    Optional "After the Show" Networking Begins

Professional opportunities are usually 

mentioned during the meeting


San Ramon Community Center at Central Park
12501 Alcosta Blvd.
San Ramon, CA 94583

Directions from 680

  • Take Crow Canyon Blvd East
  • Go Right on Alcosta Blvd (past the school and the fire station)
  • Turn right at the San Ramon Community Center and Park 
  • Parking is free

Mapquest Directions

San Ramon Community Center at Central Park

Interested in speaking at one of our Monthly Chapter Meetings? We'd love to hear from you. Please check out our PROSPECTIVE SPEAKERS page for more information.

ATD SF East Bay, Inc.
2415 San Ramon Valley Blvd. #4401
San Ramon, California, 94583

ATD SF East Bay is a California Non-profit corporation.

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